About

ABOUT US

THE AGENCY WAS BORN BACK IN 1994 AS ‘DEL RIVERO MESSIANU’

#TBT

“First Word” was one of our first Mc’Donald’s spots.

IN JUST 6 MONTHS, WE BEGAN
PRODUCING GOLDEN IDEAS FOR
GOLDEN ARCHES.


“You’ve set the standards high. Where are you gonna go from here?”- McDonald’s Executive after finishing “First Word”

… And we knew exactly where we wanted the agency to go.

Adios Stereotypes, Hola Insightful Ideas

The agency pioneered a change in Hispanic advertising focusing the work on a deeper cultural knowledge, elevating the work beyond the “clichés.”

“You must become the agency of the future, or there is no future. True insight comes from finding solutions to those problems.”

— Luis Miguel Messianu —

IN 2001

WE PARTNERED WITH OMNICOM GROUP

Keith Reinhard, Chairman Emeritus, DDB Worldwide

To DDB’s Mr. Reinhard, many things set Mr. Messianu apart. “He brings a particular passion to his work, and to the idea of a new generation of Hispanics rooted in Hispanic cultures but completely at home with the general market.”
– Read more on Ad Age


…AND THAT WAS THE BEGINING OF WHAT WAS TO COME.

IN 2007

WE REINVENTED AND
RELAUNCHED THE AGENCY.


Luis Miguel became president in addition to his creative duties and brought THE SOUL back to the company, starting by changing the name.


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Alma DDB

Alma means “Soul” in Spanish.

But more than a name, it was a change of philosophy.

THE MANTRA

“ANCHORED IN THE STRONG BELIEF THAT BRANDS, LIKE PEOPLE, HAVE SOUL, WE SEARCH FOR THAT INTANGIBLE FIBER THAT TOUCHES THE LIVES OF CONSUMERS, CREATING RELEVANT AND UNIQUE BUSINESS OPPORTUNITIES, TO BUILD COMMUNICATION IDEAS THAT BOND THEM WITH BRANDS AS SOUL MATES.”

OUR DNA

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With this trailblazing spirit, we took multicultural to another level, by absorbing DDB Miami in 2009.

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This was the first time that a Hispanic agency absorbed
a General Market agency, and not the other way around.

The Alma family kept growing thanks to the addition of Isaac (not the fashion designer) Mizrahi.

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Isaac was hired as a managing director.

We bridged the gap between the Hispanic and General Market and Ad Age recognized it.

IN 2010

WE MADE IT TO THE AD AGE AGENCY A-LIST

 

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“Alma… has a passion and innovative spirit and ability to get in front of the curve” – Mark Gibson, State Farm

IN 2011

WE OUTGREW OUR OFFICES!

So we moved from “a slew of hamster cubicles on a highway to a waterfront dream castle”

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The new offices are located in the historic Coconut Grove.

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IN 2012

WE DID IT AGAIN.


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IN 2013

OUR “GLAD TENT” CAMPAIGN
BROUGHT 2 CANNES LIONS HOME.

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But alma’s real soul is our people.

AS A MULTICULTURAL AGENCY, WE HAVE SOULS FROM MORE THAN 31 NATIONALITIES…

When our Almatars were sent to space.

IN 2014 

AD AGE NAMED US MULTICULTURAL AGENCY
OF THE YEAR.

 

“We showed them you can think multiculturally, with overarching ideas but several subtleties and cues that make the campaign work strongly in Spanish and English.”
– Luis Miguel Messianu.

 If that wasn’t reason enough to celebrate… we also turned 20. So we threw a big party!

(To tell you the truth… at Alma, we always find a reason to celebrate something!)

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MEET THE LEADERSHIP TEAM



LUIS MIGUEL MESSIANU
Creative Chairman,
Chief Executive Officer

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ISAAC MIZRAHI
Co-President,
Chief Operating Officer

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ÁLVAR SUÑOL
Co-President,
Chief Creative Officer

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ANGELA BATTISTINI
Senior Vice President,
Account Services

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MICHELLE HEADLEY
Senior Vice President,
Operations

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ANGELA RODRIGUEZ
Vice President,
Planning

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MICHAEL SOTELO
Vice President,
Digital

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LEO PEET
Vice President,
Finance

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MARTA INSUA
Chief Curiosity Office,
Strategic Insights