29 years ago, Michelle Headley started her career with a summer job at a small Miami agency and never left. Her dedication, commitment, and leadership have been instrumental in that agency evolving into Alma DDB, the fourth largest Hispanic advertising agency in the United States and one of the most innovative and awarded.
Michelle’s long tenure attests to her ability to continuely grow, change, and above all, nurture creativity across the entire company. She is passionate about bringing ideas with alma (soul) to life, and she finds inspiration in the agency’s strong creative heritage and non-conformist culture.
Born in Miami, 100% Latina and 100% American, Alma DDB’s resident “Cuarto Cubana’s” career has been dedicated to the development and growth of the Hispanic consumer market. This journey began almost three decades ago, when Hispanic marketing relied on stereotypes or general market adaptations. Currently, Latinos are the leading segment in consumption growth and represent the New America, which is more diverse, interrelated, and multicultural than ever before. Michelle is extremely proud to work with a team comprising over 28 different nationalities and feels that diversity is the creative force behind extremely successful campaigns for clients.
Starting in the creative department on the production team, Michelle rose to Director of Production. For 20 years, she helped create innovative, insighful, and successful campaigns for blue chip brands such as McDonald’s (a 20+ years relationship), State Farm Insurance, Clorox, Sprint, Anheuser-Busch, Tylenol, Royal Caribbean, Hanes, and Florida Anti-Tobacco, among others. In 2007 she was promoted to VP of Operations where she built many of the key departments from the ground up including: Human Resources, Communications/PR, Project Management and an internal Production Studio.
Today, Michelle is a partner at Alma DDB and its SVP of Operations. She manages the day-to-day business, overseeing and optimizing agency procedures in order to attain strong business results and growth. Her accomplishments include leading the submissions that resulted in Alma DDB being named to this year’s Advertising Age prestigious 2016 A-List as well as in 2012 and 2010, and Multicultural Agency of the year in 2015 and 2014. She has collaborated on projects which have won eleven Cannes Lions, Effies, Clios, One Show, FIAP, El Sol, ANA Multicultural Excellence Awards and AAF Mosaic Awards among others. In 2014, she was nominated to the 4A’s Florida Council Board of Directors.
Michelle is a self-described orchid junkie, avid cyclist, and enjoys traveling to learn about other cultures. She is married and the stepmother to a college student attending the oldest liberal arts women’s college, Mount Holyoke.