Alma Named Multicultural Agency of the Year by Ad Age
The industry continues to recognize that Alma is at the top of its game at age 20.
Advertising Age has named Alma, Florida’s leading Multicultural advertising agency, its Multicultural Agency of the Year for 2014. The venerable industry publication previously placed Alma on its coveted A-List, in 2010 and again in 2012, making this the third time in five years that the agency was honored, and reinforcing the firm as a leader and ongoing innovator in Multicultural marketing.
“This year’s recognition is close to our hearts,” said President and CCO Luis Miguel Messianu. “It has a special meaning for us as we celebrate our 20th anniversary this week.”
“This great recognition gives us reassurance about the path we chose for Alma; a path focused on the power of ideas, on our people, on constant innovation and thought leadership.” said Isaac Mizrahi, SVP, Managing Director of Alma.
This past year Alma added eight new clients to its portfolio, including Florida Blue’s Total Market business, which reflects the influence of the ever-increasing Multicultural Market. Additionally, in 2013 Alma garnered an impressive amount of accolades including: two silver Cannes Lions, one Art Director’s Club, three FIAPs, six Wave Festivals, and an Effie. Alma was also named “Agency of the Year” at the 2013 AAF Mosaic Awards, which recognizes multicultural excellence, and won the Project Isaac Award for Innovation at the Clios. Alma also released “Can a Latina Have it All?” a proprietary research paper that was widely read.
“Alma is built on curiosity, collaboration and accountability,” said Messianu. “After putting our hearts and souls into Alma for 20 years, it’s wonderful to be able to reap the harvest. I look forward to what we’ll do in the next two decades.”
To read the full report, visit Ad Age.
Founded in 1994, Alma today is the 6th largest Hispanic Agency based on Ad Age’s Hispanic Fact Pack. In 2013, Luis Miguel Messianu was named Diversity Trendsetter at the AAF Diversity Achievement Awards. Alma’s clients include McDonald’s, State Farm, Clorox, Florida Blue, Quaker, Tobacco Free Florida, Diageo, Cricket Wireless, Goodyear, among others.