ALMA teams up with AARP and Ad Council for National Caregiver Campaign

CaregiverAs Latinos, caring for our elders isn’t an option, it’s an inherent cultural responsibility that we are glad to take on. Still, it’s a heavy burden to bear, and with over 42.1 million caregivers in the U.S., the Caregiver Assistance campaign aims to raise awareness of the resources and information available to help them take even better care of the person who once took care of them. In recognition of caregivers’ essential role in caregiving, ALMA teamed up with AARP and the Ad Council to develop these PSAs, refelcting on the circle of life and showing how roles change often without us even noticing.

More information here.