Best Spanish Campaign at 2015 Radio Mercury Awards
Winners for the 2015 Radio Mercury Awards were announced this evening at the 24rd annual awards reception in New York. Among the winners, Alma DDB was the only US Hispanic agency to be awarded, taking home the title for Spanish Language campaign for their Liquid Plumr “Hello” work.
“This award show reminds us that radio is still a cornerstone of what we do, and there is always room for innovation and creativity across all media,” says Alvar Sunol, SVP Executive Creative Director at Alma. “We are proud to be included among such a prestigious group of innovators.”
About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,500 commercials have competed for over $3.1 million in prizes. The Radio Creative Fund (RCF), and non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.