First U.S. Agency of the Year ever at FIAP

Since the festival began 47 years ago, this is the first time that a U.S. agency takes the top recognition at FIAP: Agency of the Year. FIAP awards the top creative from all of Ibero-America (Latin America + U.S. Hispanic + Spain + Portugal) and usually the prize goes to a Latin American or European agency.

Alma was awarded with the Grand Prix in Radio, two Copa de Iberoamérica, a “Big Bang” award for Most Innovative Message, 9 Gold prizes, 7 Silver, 8 Bronze, and 4 shortlists, which gave the agency the most points for the festival. Clorox, for which Alma is AOR, also won the Advertiser of the Year award.

“When I was a young creative, my trips to FIAP in Buenos Aires made me dream of one day winning at the festival,” reflects Luis Miguel Messianu, Creative Chairman and CEO of Alma. “Later on, I began accomplishing that dream, but I realized when I started out in the U.S. Hispanic market that we were up against a big challenge competing against Ibero-American agencies. Now, being the first U.S. Agency of the Year – not to mention awarded in my beloved Mexico – after decades of hard work is a real privilege. Alvar Suñol, Isaac Mizrahi and I accept the honor on behalf of all those who put the ‘soul’ in Alma every day.”

The full list of awards:

Agency of the Year – Alma DDB (155 Points)

Clorox – Thanks for Nothing Radio Campaign
Grand Prix in Radio (Big Bang)
Copa de Iberoamérica: Home Goods Radio Campaign
Most Innovative Message (Big Bang)
Gold: Radio Campaign
Gold: Big Bang

Kingsford “Predators” Print Campaign (Chameleon, Eagle, & Cobra)
Gold: Design (Chameleon)
Gold: Print (Chameleon)
Gold: Illustration (Chameleon)
Silver: Design (Eagle)
Silver: Print (Eagle)
Silver: Illustration (Eagle)
Bronze: Print Campaign
Bronze: Outdoor (Chameleon)
Bronze: Outdoor Campaign
Finalist: Outdoor (Eagle)

Liquid Plumr “Runway Rats” (Red, Bun & Punk)
Gold: Print (Red)
Gold: Photography (Red)
Silver: Print (Bun)
Bronze: Art Direction
Bronze: Print Campaign
Bronze: Outdoor Campaign
Finalist: Outdoor (Red)
Finalist : Outdoor (Bun)

Tobacco Free Florida – Tobacco Downs & Auctioneer Radio Campaign
Copa de Iberoamérica: Public Service Radio Campaign
Gold: Radio Campaign
Gold: Radio (Tobacco Downs)

Miami Dade Animal Services – A Real Friend Print Campaign
Silver: Print (Singer)
Bronze: Print (Soccer Player)
Bronze: Print Campaign

Liquid Plumr – Clog Free Pipes Radio Campaign
Silver: Radio Campaign

Glad – Fresh vs. Rotten Billboard
Silver: Outdoor
Finalist: Media Outdoor