Luis Miguel Messianu - 2015 ADCOLOR Legend Honoree

“There is only one standard. Excellence has no ethnicity.” – Luis Miguel Messianu, 2015 ADCOLOR Legend Honoree

The ADCOLOR Conference – the industry leader in celebrating diversity both in our work and in our workplace – named Luis Miguel Messianu, Creative Chairman, CEO and Founder of Alma DDB as one of the 2015 Legend Honorees. Together with Pam El of the NBA, he was recognized for his life’s work: over 30 years elevating the image of Hispanics in the U.S. through his creative work as well as his talent leadership.

Keith Reinhard, Chairman Emeritus of DDB Worldwide, presented the award to Luis Miguel. “For more than 2 decades, he’s been a pioneer, helping us all to understand the specialness of Latin Americans and U.S. Hispanics, not as a niche but as a market of enormous power and potential. Over the years, he has creatively connected some of the world’s most prestigious brands with our growing Hispanic community… He’s helped us all become more multicultural.”