Meet Alma’s New Recruits — VPs Beatriz Del Amo & Michael Sotelo

This week Alma appointed not one, but two new vice presidents to their executive team. Beatriz Del Amo will lead the agency’s McDonald’s brand – the 4th largest account in the U.S. Hispanic market – in addition to developing new partnerships as VP Group Account Director. Michael Sotelo is now VP of Digital for Alma; he was formerly the Head of U.S. Multicultural Marketing for Facebook.

“We look for a combination of skills that reflect innovation and strong collaboration,” explained Isaac Mizrahi, Co-President and Chief Operations Officer. “It takes thoughtful hiring to find the right people to contribute ideas that will grow our clients businesses, and together Beatriz and Michael will add over 25 years of valuable and proven experience to the team.”

“Alma is always aiming for the sweet spot where creativity and technology meet,” commented Sotelo. “I’m eager to contribute to the integration of ideas on all screens.” At Facebook, he led the Pan-Regional Latin American territory before becoming head of U.S. Multicultural Marketing. Previous to that, he was with at SapientNitro and WorldMedia Interactive.

“McDonald’s is a leader in multicultural marketing, and I’ve always admired Alma’s strong creative reputation,” says Beatriz. “I’m thrilled to get the opportunity to work with both.” She was previously VP and Client Services Director at Conill Miami, where she worked for over 10 years and managed top brands like P&G, Abbott, General Mills and Aflac. In the past she also worked at Accent Marketing, Bromley and Leo Burnett.

“We are proud to welcome Beatriz and Michael to our team,” commented Creative Chairman, CEO Luis Miguel Messianu. “They will be a seamless fit to our agency culture.”