Poster Demonstrates Over a Week How the Brand Keeps Fruit Fresh

This billboard for Glad uses real orange slices, some wrapped in Glad cling-film and others not, to make its point in a quite brilliant way. Over the course of a week the board, consisting of 680 slices, gradually reveals its message, “Fresh Longer,” spelled out in the contrasting colors of the fresh (wrapped) slices versus the rotten slices. Miami agency Alma came up with the campaign.

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