Michael was the Head of Marketing for U.S. Multicultural and, previously, Pan Regional Latin America for Facebook based out of Miami, FL. Before Facebook, he worked at SapientNitro and WorldMedia Interactive, managing teams across Miami and Atlanta, spear heading digital strategy initiatives for clients such as NASCAR, Coca-Cola, Burger King, Norwegian Cruise Lines, Regions Bank, LAN/TAM Airways, Aeroméxico, Air Canada, Enterprise/Alamo rental cars and several others.
Prior to entering the digital agency scene, Sotelo also held the position of Sr. Strategist of e-Commerce for Celebrity Cruise lines working with all internal and external disciplines within the company to guarantee efficiencies in driving revenue through the digital space in an effort to drive direct business through the corporate site.
Mike and his team were instrumental in the success of our work for Narcos Season 2 launch, which garnered great business results for Netflix as well as creating a engagement with consumers on social media. Mike also serves on a municipal board and the Miracle Mile Rejuvenation Steering Committee for the City of Coral Gables, where he resides with his wife and two children. He holds a Bachelor’s degree from Florida State University and a Master’s Degree from Florida International University.
On a personal note, Mike is an avid golfer, a huge fan of alternative rock music as well and concertgoer. Aside from his family, he is inspired by great creative and strategic advertisers who realize the importance of connecting brands and consumers in an organic way through the use of storytelling and personalized content. Music is a constant inspiration for him throughout his day-to-day as well.