First customer What's the most embarrassing thing that could happen on your first day of work?

McDonald’s is always looking for more ways to connect with consumers beyond feeding them. We took a near universal experience — a teenager’s first job — and presented it through the lens of the bursting-with-pride Hispanic parents. The campaign made people laugh while reminding them that McDonald’s is often the first real work experience for thousands of teenagers — just one more way the company is an important part of the Hispanic community.