Origins Shine Your Way. A Mexican beer for free thinkers.

For the relaunch of Mexican beer Sol, we knew we needed to talk to people who were ignoring other Mexican beers. The new generation, with their feet planted in two cultures: modern America and traditional Mexico, we set out to inspire them to stay as they are. And instead of telling them what to do or think, we encouraged them to keep shining their way using an original composition performed by Mexican artist Amandititita.