To Whom It May Concern An initiative that gives the disposable tissue paper inside the shoes a whole new meaning.

Most underprivileged people in South America and Africa have to endure long and dangerous treks barefoot when walking to work or school. Angel Bins helps to organize fundraising events in exchange for shoe donations. Our idea: to replace the filler paper inside new shoes with authentic, handwritten messages from real people in desperate need of shoes. The potential donors were caught at their most vulnerable moment—while buying new shoes. This idea ultimately replaces the disposable tissue paper inside the shoes with a message for help.