McDonald’s latest spot suggests that while plenty of moments feel different these days there is still a sense of normalcy in everyday acts such as texting about McDonald’s and eating its food while social distancing. “Still the Same,” the chain’s newest spot from Wieden & Kennedy New York, began airing April 17. It follows “Lights On” which began airing April 13 and, as its name suggests, shows the lights turning on at McDonald’s to remind people that the restaurants are open. Even as McDonald’s U.S. is operating carryout, delivery and drive-thru, all McDonald’s locations in Singapore shut down as of April 19. W&K New York worked on the spots, which are also running in Spanish, Cantonese, Mandarin, Korean, and Taglish, with support from Admerasia, Alma, Burrell, IW Group, Admerasia and OMD, McDonald’s said.
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